These are the words of David Ogilvy, a British executive who was widely known as the “father of advertising.” Ogilvy has attributed the success of his campaigns for brands such as Rolls Royce, American Express, and Dove to meticulous research into consumer habits, a move that prevented him from committing to one single technique in his career. While Ogilvy was speaking of the advertising world, his ideas on innovation and change can be applied to any industry hoping to achieve sustainable growth, even the likes of Texas barbecue.

Case in point, observing the work of Laura Rea Dickey at the…


Laura Rea Dickey is the Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc. Dickey has won numerous awards for her work in the company, both as CEO and in her previous role of Chief Information Officer. D Magazine named her one of their “Top 500 CEOs” and in 2020 she was named as one of the fifty most influential women in foodservice by Nation’s Restaurant News.

Prior to working for Dickey’s Barbecue Restaurants, Dickey worked on marketing campaigns with national brands such as Blue Mesa, Chick-Fil-A, W Hotels, La Madeleine and the American Heart Association. In her role as Chief…


In her monthly “Grab Bag” column, Editor in Chief Laura Michaels asks the tough questions-What superhero power would you most like to have? What’s the weirdest thing you’ve ever eaten?-to show a side of franchising execs you don’t normally see. Who would play you in the biopic about your life?

Hopefully Melissa McCarthy. I think she’s so funny and I genuinely enjoy her. I’ve loved her in everything she’s ever done. She’s so relatable and has such a great sense of humor. My favorite is ‘Life of the Party’-I can cry-laugh every time I watch it, even though I know…


The food industry is still predominately a man’s world. “I just came back from a leadership conference of restaurant CEOs,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants. “It was a group of some of the most impressive minds all in one room. And I was the only female.” But, she says, her results-driven approach to business serves her well. “I never look at it as, ‘Am I the only woman?’” she says. “I look more at outcomes. If you have a truly genderless approach, it’s performance that matters.”

What’s it like working in the food industry?
“It is…


It is evident in a startup or a business venture that the monetary consideration that is being attained by the employee is never paid by the employer in the form of wages. Employers are only responsible to deliver the wages into your bank account every last day of your month. Trust us or not, the verity that surmounts the base is that the customer is the one whose money is being looped into your bank accounts. And there are entrepreneurs whose ideas, ambitions, passion, and dedication has what made the customer do business with them. Laura Rea Dickey who is…


Right now, businesses — especially restaurants — are navigating uncharted waters.

Gov. Greg Abbott’s order to rescind the mask mandate and capacity limits is forcing them to address some important questions: How can customers feel confident about dining out now? And what is the industry doing to keep employees and customers safe?

NBC 5 spoke with Laura Rea Dickey, CEO of Dallas-based Dickey’s Barbecue Pit, for insight.

Local

The latest news from around North Texas.


Right now, businesses — especially restaurants — are navigating uncharted waters.

Gov. Greg Abbott’s order to rescind the mask mandate and capacity limits is forcing them to address some important questions: How can customers feel confident about dining out now? And what is the industry doing to keep employees and customers safe?

NBC 5 spoke with Laura Rea Dickey, CEO of Dallas-based Dickey’s Barbecue Pit, for insight.

Local

The latest news from around North Texas.


Dickey’s Barbecue Pit releases results of 2020 first-responder initiatives and its plans for 2021.

Dallas, TX (RestaurantNews.com) Award-winning barbecue restaurant franchise Dickey’s Barbecue Pit in partnership with the Dickey Foundation is announcing they sold over 1.2 million of their limited-edition first responder Big Yellow Cups in 2020.

In July, Dickey’s unveiled its first charitable Big Yellow Cup and in the three-month period the brand sold more than 800,000 First Responder Tribute Cups. In October, the brand sold nearly 500,000 Pink Big Yellow Cups in the limited-edition charitable cup’s one-month run.

Dickey’s accumulated more than $150,000 in funds for front line…

Laura Rea Dickey

Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc.

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